Strategy

Capitalising on the highly sought after beach-side location and prestigious level of design and construction, the Vi Residences brand draws upon ideas of fashion, and unrivalled quality driven by the attraction of a definitive luxury beach lifestyle.

A unique offering to the Broadbeach area, Vi Residences separates itself from competitors via exclusivity, design and layout appointment.

Distinguished comfort is the hallmark of these luxurious residences

Result

Pluvo’s role is to establish Vi Residences as an unparalleled, desirable offering for discerning wealthy buyers in the Australian property market. Unlike other high-rise buildings in the area, Vi Residences is exclusive to the owners and will never be a holiday destination open to the public.

This distinction is the inspiration for creating the high-end luxury feel which is driven by exclusivity, making it

“An Address Of Distinction”