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    PROPERTY
    THE POINT RESIDENCES
    Brand Strategy
    Developed with great respect and sensibility to the environment these luxury homes opitimise the essence of Queensland outdoor living. The natural beauty of the location has been captured, connected and enhanced with architectural sophistication; making the homes exceptionally beautiful, liveable and functional.

Strategy

Pluvo’s role was to recreate the living experience by showcasing the locations splendor and evolving ecosystem.

Unparalleled 180° views

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Result

The spectacle and understated grandeur of The Point has been carefully orchestrated in every communication decision throughout the project. Through each and every touch point the sense of elegance has been conveyed.

EXPERIENCE EVERY ASPECT OF AUSTRALIA’S TRUE, NATURAL BEAUTY.

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Experience

Creating a backdrop with architectural renders amalgamated with photos, we created a series of effects that highlight the interior design and exposes the true proximity of the ocean to the development. Arguably the defining attribute of The Point development, the aerial imagery was taken to illustrate the 180° unrivalled views of the surrounding areas.
Working alongside local photographers that understand the best aspects of the site was crucial to the outcome of the project.

A truly unique opportunity.

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TAKE THE FIGHT TO THE OPPOSITION
GET IN TOUCH