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    RETAIL
    MKT SHOPPING CENTRES
    Brand Experience
    Market square combines both regional and sub regional shopping centre concepts, by revitalising existing centres to create the ultimate retail experience with exciting new options. Focusing on convenience and easy access, Market Square provides multiple reasons to draw customers to each centre from the full weekly shop, basket shop, eating experience, movie or catching up with friends.

Strategy

Consumer’s expectation of shopping centres has changed dramatically in recent times, with the introduction of online shopping. In many instances the traditional bricks and mortar centres have evolved to become a multi-faceted experience to meet lifestyle and community demands. This means that every component needs to be considered from the retail mix, the offerings, architectural experience and the brand. 

The ARIO Group invested in a range of sub-regional centres throughout Australia with plans to redevelop. The brand strategy was to ensure that the local community feel wasn’t lost through the process in which the brand name “Market Square” was created.

REDEFINING SUB REGIONAL SHOPPING CENTRES

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Result

The perception of a conventional market is fresh food offerings, hustle and bustle and a strong sense of community. Pluvo explored this concept with the idea of modernising the traditional idea and making it more edgy. 

To accentuate this modern feel and make it unique the name was abbreviated to “MKT”. A major challenge when creating a new brand is to give the brand an immediately recognisable personality. Thus, there was a large emphasis on creating a personality that was sophisticated, can also be fun, quirky and memorable.

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Working with a client that has a vision for excellence has meant the brand has been considered at every level. The brand is an eclectic mix of different experiences and through architecture the lines are blurred with interior and exterior reflecting a traditional market style of shopping.

 

Experience

Working with a client that has a vision for excellence has meant the brand has been considered at every level. The brand is an eclectic mix of different experiences and through architecture the lines are blurred with interior and exterior reflecting a traditional market style of shopping.

TIME TO FLEX YOUR PLASTIC AND SAMPLE THE GOOD LIFE

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