Much like the modus operandi of the beauty industry itself, Pluvo’s new strategy for Maxwell’s was to turn back the clock and re-energise the brand with a fresh and new identity. Inspired by the iconic, beach elegance of The Hamptons and the decadence of the exclusive lifestyle, Pluvo worked with local artist and photographers to create timeless, dream-like imagery for the new look Maxwell’s.

Every aspect of Maxwell’s Skin and Body communication has been transformed to reflect the style, elegance and sophistication of a unique beauty institution. Captivating images, soft colours, bespoke prints, innovative product packaging and distinctive new branding has established a confident new identity for the beauty clinic.

The communications now connect the Maxwells 25 years of history while showcasing the luxurious beach location.