Trying to compete with giants Coles and Woolworths proved to be unsuccessful. Pluvo’s strategy was to create a brand that established The Flower Farm as a destination point which will include a coffee shop and offer unique supplementary product offerings.

As the buying of flowers as an emotive purchase, the brand was built with this ethos as its core.

The long company history and the fresh strategy of capturing the attention of the local customer base, Pluvo transformed The Flower Farm’s identity by blending the old with the new. Creating a bespoke, vibrant flower stamp that is echoed through the brand communication and product packaging, that resulted in a beautiful, iconic boutique finish.

Through each and every communication channel a sense of romanticism and connectedness to the product has been established.

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