Strategy

They work with large organisations to seamlessly CONNECT their departments or sectors by DEVELOPING the best possible tech-integrated operational solutions to reach their peak business potential.

This is achieved through a thorough state-of-play client analysis followed by a CONNECT DEVELOP internal project audit with a team of specialised field experts who reach holistically guided options for clients based on the brief scope.

Solutions may include software development or integration into existing systems, process alteration and streamlining, customer and competitor analysis or additional staff training - among other viable options dependent on audit outcomes.

Creating the CONNECT DEVELOP brand was a blank canvas for us.

Result

The design rationale was to develop an identity that visually acknowledged all things that CONNECT and DEVELOP. A symbol of uniformity and strength through a mutually supportive integration. Creating a whole from the sum of the parts.

The solution was found in the naturally occurring honeycomb form that represents one of the strongest and most efficient organically built structures on earth. Hexagonal honeycomb is characterised by raw stiffness and strength while possessing finite element analysis.

In modern days this structural format has been adopted from nature by man, to build high-tech composite materials, reinforce building structures and aid in the development of scientific theory.

Experience

The brand experience exudes energy and collaboration through a colourful and integrated geometric honeycomb form. On a professional level, the logo builds on itself to ultimately become a strength in the whole such as in nature – this accurately reflects the outcomes from the DEVELOP CONNECT / client connection.

It’s fresh and contemporary in positioning and evokes a sense of experimentation and discovery through a subtle scientific or analysis link. A feel of innovation and progress also relates in visual dialogue.

The logo is easily adaptable to create various on-brand devices to keep design elements fresh and interesting across all forms of marketing assets.

We also created the SWITCH ON sub-brand suggesting that it’s fast and easy to work with CONNECT DEVELOP through a smaller, nimble team who create and deliver outstanding results efficiently.