Strategy

With the recent addition of partners from the next-gen, a fresh and youthful design direction has been injected into the firm’s operational ethos.

Here lies the opportunity to grow from change.

With a solid base-brand of ‘heritage through success’ at Burling Brown’s foundation, now there was the ability to explore and exploit a fresh brand direction through a direct connection to youthful innovation – the ultimate branding position to be in.

As consistent ‘thought leaders’ in their aspirational market, the company vision needed to continue in providing innovative experiences through leading-edge design methodologies, while delivering practical solutions in both building form and function.

Result

Acknowledging the heritage of Burling Brown, we felt it integral to pay homage to the past, yet re-introduce it in a contemporary way.

Taking inspiration from the pioneering days of stamps and rotering on the scriber, we created a modern identity that draws tight direction from the process of these traditionally crafted methods.

Just like the company’s newly found structure – we went back to the future.

Experience

The brand experience is nostalgically professional yet contemporary and artistic in current day presence– exactly where the company’s market position now sits.

The brand features a strong mix of uniquely crafted design elements that were embellished to accurately celebrate the company’s proud history while promoting its progressive design culture.

It firmly re-establishes the perception of Burling Brown as ‘thought leaders’ by presenting an innovatively styled brand in sophisticated form that still connects with the company’s core ideals.