Strategy

The brand experience is bold and confident; it exudes the strong and adaptable ethos of Australian military forces. It feels established and instills confidence as a reliable procurement supply solution.
The visual communication elements reinforce the strength of the service offering and deliver the messages in a creative yet succinct manner.
The Aero Defence brand should support these values through all aspects of the company from its marketing communication to the tailored customer service it delivers.

AERO DEFENCE IS AT THE FRONT-LINE OF PROCUREMENT.

Result

The brand experience is corporate yet bold. It feels established and instills confidence as a reliable procurement supply solution.

The visual communication elements reinforce the strength of the offering and deliver the messages in a creative yet confident manner.

These values have been reinforced throughout all aspects of the company from its marketing communication to the tailored customer service it delivers.

Experience

The juxtaposition of audacious elements with understated presentation has resulted in a strong and credible brand. By implementing traditional style executions and adapting its delivery for contemporary effect has determined the Aero Defence strong competitive position.

A symbol has been used throughout which draws on the core of the company’s services in a way that skillfully pays homage to the industry.

The entire communication strategy reaffirms this bold statement to deliver a perception of confidence, reassurance and responsiveness.