We are proud to be featured in the Cospaces "Fast Five" zine this month alongside our colleague Peter Llewellyn-Smith from 4points.

The interview with our Director Tobias Black includes some classic Toby-slang and the cover page also features the photo-genius Andrew Thurtell killing it on a recent studio shoot.

"5 MINS WITH PLUVO BRANDING AGENCY"

As a Creative Director, Tobias has worked with some of the biggest brands from around the globe. We sat down to talk creativity, branding and learn how a recent collaboration with Peter from 4 Points completely changed the structure of PLUVO...READ ARTICLE

Head over to the Cospaces website for the full interview:
http://www.cospaces.com.au/co-working/5-mins-with-pluvo/

The exciting new brand development for the Nifsan owned, Emerald Lakes Golf Club will be launching at the end of October. 

In consideration of the clubs extensive offering, Pluvo worked with the management team to radically shift consumers perception from a traditional golf club model, to a local destination.

The colourful position "Night or Day. Come & Play" has been developed which not only represents the friendly atmosphere, where everyone is welcome, but reflects the holistic suite of offerings from golf to leisure.

Revisit www.pluvo.com.au to see the rollout in late October.

Just recently, Pluvo released a teaser on their latest branding project for a new retail concept entering into the Chinese market. Traditionally servicing clients throughout Australia, this venture is a quantum leap that will definitely create a large impact with ongoing benefits.

The project is basically a fusion of juice bar and ice creamery. Kiosks are not new anymore; but in China, a juice-bar-and-ice-creamery-in-one is something pretty contemporary. The entire branding is being created in Australia to deliver a western feel, which will allow the brand to stand out in an overcrowded landscape. The expectation of products is premium and almost everything is sourced from the western world; from the ice cream to the fresh fruits - all these will be imported.

Apparently, China is known to have a long list of beliefs and most entrepreneurs incorporate it in their business. This is where lucky charms, coins and figurines of all kind enter the picture. With this in mind Pluvo will still find means and ways to incorporate their branding and design with the Chinese culture. 

Pluvo admitted they faced bigger complexities than dealing with traditions. Tobias Black the creative director claimed that with the Chinese government needing to approve the brand name and the visuals means that there is a lot more for consideration. Just like any other country, China has its own share of prudence; but Pluvo has the knowledge and experience on how to deal with such issues.

The very first design for China is almost done and Chinese individuals and even tourists are up for a cool treat. More than the positive impact of this idea to the public is the impact that this project will have on Pluvo, the opportunity to work in other countries and create another milestone for their continuously succeeding company.